Corporate Identity for "Rounding Third Training"

1)   What is your business?

Training facility for growing and improving baseball players.

2)   Describe your business in one sentence

We train serious baseball athletes to improve their skills and help them become the best player they can be.

3)   Who is your target audience?

High school, College, and Professional athletes.  Basically a high caliber of players.

4)   Who are your competitors?

Other baseball training facilities, personal coaches, personal trainers.

5)   What makes them better/worse than your product/service?

It is a unique business sector that I will be going into, as my competitors offer something similar but without the exclusive focus particularly on baseball.  Personal trainers can help you get strong but often don't know the right areas of your body to train.  Personal Coaches are great as well, but they do not offer a workout regimen or strength training.  We combine the two with top notch facilities.

6)   Do you currently have an identity?  (This is more for companies that are already established and you’re just revamping the logo/corporate identity.  If you have a new company or product, skip this question.)

N/A

7)   (If your answer to #6 is no, skip this question)  What do you like about it and what don’t you like about it?

I like the exclusiveness of the facility, and the boldness of the identity.  People will know that the training facility is focusing only on baseball.

1)   How do you want your image to be seen in two years?

I want our company to be seen as a serious training facility for high end athletes.  People will know that it is the premier training facility for baseball in the area.

2)   If your company was an animal, what animal would it be and why?

It would be a lion, but my mascot would not be a lion.

3)   If your company/brand was a person, who would it be and why?

Ken Griffey Jr. because he was my favorite baseball player while growing up and he is a natural.

4)   If your company/brand was an object, what would it be?

A Baseball bat, or Baseball. 

5)   If your customer was a cartoon character, who would it be?

Bugs Bunny, because he used to be pretty dang good at baseball in a couple of his cartoons.